sergio flores

Seoul · Berlin · New York

A man with brown curly hair and a beard, wearing a navy blue suit jacket and a white shirt, standing against a white background with his arms crossed and smiling.

about me

I'm a hardware product leader who has spent most of my career working at the intersection of connected devices, software, and subscription services. I've managed portfolios worth over $250M, led teams across the US and Europe, and shipped products in markets I had to learn from scratch.

What I care about most is building hardware that doesn't just sell once. The Canary Hardware-as-a-Service model, Peloton’s connected offering, Samsung’s first voice-enabled Smart Home Hub - all demonstrate the same idea: hardware is the beginning of the relationship, not the end of it.

I've operated in Korean at Samsung’s HQ, led post-acquisition integrations in Berlin, and navigated EVT-to-PVT cycles with factories in Asia. I speak three languages and have shipped products across multiple global markets.

I'm always open to coffee chats, conversations about hardware, and exploring ways to collaborate. If something here resonates, let’s connect.

my work
Photography

Key projects

  • "Sergio is an outstanding individual, who has demonstrated the capacity to succeed in business on the international stage."

    Leo Carlson, Faster AI

  • "Sergio is a prime example of someone who is passionate about his work (...) He is consistently mindful of his project's big picture and puts his heart and soul into everything necessary to achieve the end goal.

    Chadwick Eason, Deloitte

  • "I have worked with Sergio for over two years and I am lucky to call him a friend and inspiration."

    Sidhart Gupta, Amazon