Who AM I

I grew up between two cultures, earned a full scholarship to study electrical engineering in Seoul, and took my first job at Samsung because I wanted to build things that actually worked -- not just things that looked good on a spec sheet.

At Samsung I was in the IoT R&D group when IoT wasn't a buzzword yet. We were trying to figure out how to make a hub that could understand your voice before Alexa existed, using microphone arrays we had to source from third parties because nobody had solved the problem internally. I learned two things there: hardware trade-offs are real, and the supplier relationship is half the product.

Canary is where my instincts about hardware-and-service bundling got pressure-tested. I joined to lead products, and by the time I left I was CPO. The thing I'm most proud of from that period isn't the computer vision work -- it's the HaaS pivot. We were selling cameras to early adopters and stalling. The unit economics on a one-time hardware sale had a ceiling. I pushed to flip the model: subsidize the hardware, charge monthly, make the service so good people don't leave. We generated $7.2M in contract value in two years. More importantly, we proved the model worked before it became standard practice in the industry.

Peloton is a different scale. I run the cycling and rowing hardware portfolio -- Bike, Bike+, Row+. That means multi-year roadmaps, EVT through PVT cycles, BOM negotiations, international launches, and a cross-functional team spanning ID, EE, ME, Ops, Finance, and Software. I launched the Row into Canada, opened the commercial B2B channel for Row from scratch, and led a full portfolio redesign that took Peloton from a cardio company to a multi-modal training platform.

Outside of product work, I care a lot about storytelling and visual creativity. I shoot landscape photography -- mostly across Europe and the United States -- and I find that it sharpens the same instinct I rely on at work: understanding what matters in a frame and cutting everything else out. Some of my work is featured in the Photography section of this site.

Good product decisions work the same way. You're always making choices about what stays and what gets cut, what the user actually needs to see versus what feels important from the inside. Photography keeps that muscle sharp for me.

I'm always open to conversations about hardware, connected devices, and what comes next in the subscription model space. If you're building something interesting, thinking about a career in hardware product management, or just want to trade notes -- I'd genuinely enjoy the conversation.